10 Biggest Mistakes Students and Families Make

  • Do not know their college appealing strengths and how to build upon them
  • Do not have established criteria for selecting and evaluating colleges
  • Use a shotgun approach in selecting their colleges – hope you will hit a few
  • Do not know the criteria your targeted colleges utilize to make their admissions decisions
  • Do not know the criteria your targeted colleges utilize when issuing scholarship and financial assistance funds
  • Remain a stealth candidate – the college does not know you until you apply
  • Have not identified someone at each college to advocate for you
  • Do not have a well-identified strategy to get into each college of interest
  • Do not know exactly what your references are stressing and the strength of your recommendations
  • Do not know how to show each college how you fit and the value you provide

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