- Do not know their college appealing strengths and how to build upon them
- Do not have established criteria for selecting and evaluating colleges
- Use a shotgun approach in selecting their colleges – hope you will hit a few
- Do not know the criteria your targeted colleges utilize to make their admissions decisions
- Do not know the criteria your targeted colleges utilize when issuing scholarship and financial assistance funds
- Remain a stealth candidate – the college does not know you until you apply
- Have not identified someone at each college to advocate for you
- Do not have a well-identified strategy to get into each college of interest
- Do not know exactly what your references are stressing and the strength of your recommendations
- Do not know how to show each college how you fit and the value you provide
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